Last Updated: March 4, 2026
Welcome to Rimrock Lake Resort Operations LLC (“Rimrock Lake Resort,” “we,” or “us”).
Your privacy matters to us. This Privacy Policy explains how we collect, use, and protect information when you visit rimrocklakeresort.com, book a stay through our online booking system, use our SMS messaging service, or communicate with us online.
By using our website, booking services, or SMS Service, you agree to this Privacy Policy. If you do not agree, please discontinue use of these services.
1. Information We Collect
We collect only what’s needed to deliver and improve your experience, including:
- Information you provide: Name, email address, phone number (including mobile phone number), property details, or other details submitted through forms, inquiries, or during check-in/check-out.
- Automatically collected data: IP address, browser type, device details, pages visited, and time spent on our site. This helps us understand usage and performance.
- Cookies: Small files that store preferences and help us improve your experience. You may disable cookies in your browser settings.
- SMS-specific information: When you opt in to receive SMS messages from Rimrock Lake Resort:
- Your mobile phone number
- Your consent and opt-in method (e.g., online booking form, in-person registration, text keyword/double opt-in)
- Timestamps and logs of SMS messages sent and received (including opt-in and opt-out events)
We use SMS information only to operate and manage our SMS Service, maintain compliance with carrier and regulatory requirements (including A2P 10DLC standards), and keep records of your consent.
2. How We Use Your Information
We use your information to:
- Respond to inquiries and deliver requested services (including reservations and on-property communications)
- Personalize and enhance your experience
- Maintain and secure our website and booking systems
- Send updates or resources you’ve opted to receive
- Comply with legal requirements
SMS-specific uses: We use your mobile number and SMS-related data to:
- Send you reservation and stay-related text messages (e.g., booking confirmations, check-in instructions)
- Send important property, safety, or service notifications (e.g., weather alerts, maintenance notices)
- Respond to your requests or support inquiries sent via SMS
- Maintain internal logs and records necessary to demonstrate that we obtained and honored your consent and opt-out choices
- Improve our guest communications and ensure our messaging remains relevant and compliant
We do not use SMS consent as blanket consent for email marketing or other channels; each channel is managed under its own consent basis as described in this Privacy Policy. We never sell or trade your personal data.
3. Sharing of Information
We may share limited information with trusted service providers (hosting, analytics, communication tools, SMS gateway providers) who operate under strict confidentiality and data-protection agreements.
SMS-specific sharing: We do not sell, rent, or share your mobile phone number or SMS opt-in data with third parties for their independent marketing purposes. We may share your mobile number and SMS-related information only with:
- Our service providers and vendors that help us send and manage SMS messages (for example, SMS gateway providers)
- Other technical or administrative providers who assist us in operating our website, reservation systems, or guest communications
In each case, these providers are contractually obligated to protect your information and use it only to provide services on our behalf.
We may also disclose information when required by law, regulation, or legal process, or in connection with the sale or transfer of all or a portion of our business, as permitted by applicable law.
4. Data Security
We maintain reasonable technical and organizational safeguards to protect your data, including SMS-related information. However, no online platform or communication service is completely secure, and you use our services at your own risk.
5. Retention of Information
We retain your information for as long as necessary to provide our services, fulfill legal obligations, and protect our rights.
SMS-specific retention: We retain SMS-related information (including your mobile number, opt-in/opt-out records, and message logs) for as long as necessary to:
- Provide the SMS Service
- Maintain records of consent, as required by carriers or applicable law (including A2P 10DLC compliance)
- Resolve disputes, enforce our agreements, and protect our rights
When your information is no longer needed for these purposes, we will delete or de-identify it in accordance with our general data retention practices and applicable law.
6. Your Rights and Choices
Depending on your location, you may have rights to:
- Access, correct, or delete your personal data
- Opt out of marketing communications
- Withdraw consent for processing where applicable
SMS-specific rights: You have the right to:
- Opt out of SMS messages at any time by replying STOP to any message we send you, or by contacting us using the information below
- Request access to, correction of, or deletion of your SMS-related personal information, subject to applicable law
To exercise these rights, email info@rimrocklakeresort.com. We’ll respond within 30 days.
Opting out of SMS messages does not affect the lawfulness of messages sent before your opt-out and may not affect other communications (such as email) you have separately agreed to receive.
Legal basis: Where required by applicable law, we rely on your consent as the legal basis for sending you SMS messages and processing your mobile number for that purpose. You may withdraw your consent at any time by following the opt-out instructions above or by contacting us directly.
7. Children’s Privacy
Our services, including the SMS Service, are not directed to children under the age of 13, and we do not knowingly collect mobile numbers or other personal data from children under 13 for SMS messaging. If we become aware that we have collected such information, we will take steps to delete it promptly.
8. External Links
Our website and booking pages may link to third-party sites. We are not responsible for their content or privacy practices. Please review those policies independently.
9. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted here with an updated effective date.
10. Contact Us
If you have questions about this policy or your personal information, please contact: info@rimrocklakeresort.com.